Elegant patisserie interior with pastries on display, gold and white decor, round orange ceiling lights, and a person sitting at a table.

Ritz Paris, Le comptoir

Scope of work

Retail design

Location

Paris, France

Take-away, but make it Ritz!

For over a century, The Ritz Paris has been synonymous with gracious living, timeless glamour, and avant-garde sophistication. As a beacon of luxury and a tribute to Paris as a literary and cultural capital, the hotel has welcomed the world’s most illustrious guests.

Now, in a celebration of its heritage, The Ritz Paris brings a taste of its excellence to Parisians with Ritz Comptoir—a refined gourmet boutique by award-winning pastry chef François Perret. Seamlessly woven into the fabric of the neighborhood, this exceptional destination invites food lovers and connoisseurs alike to experience the art of French pâtisserie in an accessible, everyday setting.

Credit: ©Bernhard Winkelmann.

Interior of a bakery or café with beige seating, white tables with small flower arrangements, and a display counter with baked goods. The ceiling features multiple gold and orange pendant lights. Shelves behind the counter hold bottles, jars, and decorations, with a wall behind decorated with a subtle pattern. The setting is bright, modern, and elegant.
Illustration of a smiling chef wearing sunglasses, holding a bunch of fries, with the words "Ritz Paris Le Comptoir" on a peach background.
A tin box containing colorful salted caramels with a few outside the box, placed on a white surface.
Left side shows a person holding two boxes of Baton de Marseilles, a French baked pastry. Right side features a pink perfume candle with packaging labeled Bougie Parfume Mademoiselle, a lit candle, and a piece of fruitcake.
Chef standing at the entrance of Ritz Paris restaurant, holding a plate of food, with illustrated hand-drawn style graphics of hands holding food on the glass doors, and the Ritz Paris sign above.

Drawing inspiration from the legendary duo César Ritz and Auguste Escoffier, coupled with the playful spirit of Chef Perret, the identity of Le Comptoir exudes whimsy. Illustrated portraits, reminiscent of a deck of cards, elegantly showcase the key characters who have left their mark on the history of the RitzParis.

A decorative shopping bag with a peach and black leaf pattern and white rope handles, labeled 'Ritz LE COMPTIOR' in the center
Black and white photograph of César Ritz on the left and Auguste Escoffier on the right, both dressed in formal attire.
Open book displaying the title page of Marcel Proust's book, 'À la recherche du temps perdu'.
Illustration of two men with hand signals, one shirtless and one in a suit, with text 'Ritz Paris, Le Comptoir' and 'Le Comptoir' on a peach background.
Website displaying pastry gift boxes on smartphone screens and a tablet. The tablet shows a close-up of a pastry box, and the smartphones show different pages of the pastry shop's website.
A woman walking on a sidewalk carrying a shopping bag with a stylized illustration of a woman wearing sunglasses and holding up her hand in a wave.