Modern Huawei store in Shenzhen with large glass windows and cityscape reflections.

huawei

Scope of work

Retail Design

Location

Shenzhen, China

Award

Interior Design, Honoree Mixed Retail 2020

Global Flagship Store

What if the future of commerce was about social connections? Saguez & Dash helped Huawei create its first world flagship in Shenzhen. More than just a store, it’s a three-story, 1,300 m² piece of relational architecture. Half auditorium, half staircase, half theater, half agora… It is located in one of the city's most bustling pedestrian areas, where the agency designed a gathering place open from 10 a.m. to 10 p.m. The indoor-outdoor agora staircase connects the public square and the store's interior, creating a borderless communal atmosphere. Visitors enter freely to relax, people-watch, work, learn, eat, have a coffee, meet, and connect with others.

This flagship resembles a transparent cocoon. The facade, featuring large glass panels with rounded corners—sometimes three-dimensional—was realized in collaboration with Arcora, a design engineering firm. Eleven-meter-tall glass panels ensure unobstructed views while providing resistance to typhoons. Inside, the walls and ceilings are covered with felt panels made from recycled plastic bottles.

Photographer © Jonathan Leijonhufvud

Modern glass building with a Huawei store on an upper level, accessible by stairs and escalator, surrounded by office skyscrapers and people walking outside.
Interior view of a modern office with large glass windows, showing a woman in a red jacket sitting near green potted plants.
Interior view of a modern building with gray textured walls and open spaces, including mezzanine levels, with two people walking on different floors: a woman on the upper level and a man on the lower level.
Modern indoor space with tiered seating area, people sitting and reading or using devices, a woman in red giving a presentation using a whiteboard, large glass walls with a view of the outside, and potted plants for decoration.