Drinks&Co, Pernod Ricard

Scope of work

Retail & Bar Design, Branding

Location

Paris, France

A Brand Built on Escape

For Drinks&Co., branding and interior design were conceived as one gesture. The identity captures the idea of the aperitif as a sensory journey, a moment of sharing and conviviality transposed to the heart of Paris.

Drinks&Co is Europe’s largest online wine shop, offering an extensive selection of champagnes, beers, spirits, and non-alcoholic beverages. In the midst of the COVID-19 pandemic, Pernod Ricard defied convention by launching a groundbreaking Drinks&Co brick-and-mortar concept in the heart of Paris. More than just a retail space, Drinks&Co redefines experiential shopping. It seamlessly blends an e-shop, cocktail bar, and masterclass venue, inviting guests to taste, learn, celebrate, and explore. With 1,200 sampling options from around the world, visitors can enjoy everything from classic drinks to rare, artisanal finds.

Photography: ©Eric Laignel

Interior of a stylish bar with a curved white counter, blue velvet chairs, and a copper frame shelving unit with plants and liquor bottles. The ceiling features colorful, large, floral mural artwork.
Y & C O logo in a blue circle with 'DRINKS & CO' text to the right.
A close-up of two colorful cocktails on a wooden table, one in a blue glass with a lime wedge and ice, the other in a clear glass with a red drink and a lemon twist garnish.

A story told through nature

The brand’s signature is its oversized foliage, a graphic universe in which the essential ingredients of the drinks (aniseed, fennel, liquorice, wheat, citrus, spices) are hidden among the leaves. It turns illustration into storytelling and rewards curiosity, inviting visitors to explore the world and its flavors. Warm natural materials and copper accents add a note of craft and heritage, while the bartenders, true masters of ceremony, give the brand its theatrical edge.