Modern liquor store interior with artistic blue and white tree murals and shelves stocked with bottles.

Drinks&Co, Pernod Ricard

Scope of work

Retail & Bar Design

Location

Paris, France

Part Bar, Part Masterclass, Part Afterwork, Part Store

Drinks&Co is Europe’s largest online wine shop, offering an extensive selection of champagnes, beers, spirits, and non-alcoholic beverages. In the midst of the COVID-19 pandemic, Pernod Ricard defied convention by launching a groundbreaking Drinks&Co brick-and-mortar concept in the heart of Paris.

More than just a retail space, Drinks&Co redefines experiential shopping. It seamlessly blends an e-shop, cocktail bar, and masterclass venue, inviting guests to taste, learn, celebrate, and explore. With 1,200 sampling options from around the world, visitors can enjoy everything from classic drinks to rare, artisanal finds. Whether sipping a signature cocktail—alcoholic or not—attending a mixology workshop, or discovering new flavors, this innovative space sets a new standard for immersive retail experiences.

Credit: ©Eric Laignel

Outdoor dining area of a restaurant with colorful chairs and tables, some set with cutlery and glasses, surrounded by buildings with classical architecture and large windows.
Interior of a stylish bar with a curved white counter, blue velvet chairs, and a copper frame shelving unit with plants and liquor bottles. The ceiling features colorful, large, floral mural artwork.
Close-up of a blue velvet chair next to a counter with a tubular design in a modern space with patterned black and white tile floor.
Y & C O logo in a blue circle with 'DRINKS & CO' text to the right.
A close-up of two colorful cocktails on a wooden table, one in a blue glass with a lime wedge and ice, the other in a clear glass with a red drink and a lemon twist garnish.
Interior of a store or bar with decorative ceiling, bookshelves in the background, a marble-topped counter, and two people talking, both wearing masks.