Retail:stronger together

At a time when retail must reinvent itself, brands have everything to gain by joining forces: coming together under one roof increases foot traffic and multiplies reasons to visit.

Spanning 13,000 m², Marché Dar Essalam is a mixed-use destination in the heart of Rabat, bringing together a fresh food market, fashion and beauty brands, restaurants, and cultural offerings.

A unique address in Morocco, it blends multiple experiences — much like hybrid concept stores such as 86Champs (Pierre Hermé x L’Occitane) or the Uniqlo x Fnac collaboration in Paris’s Montparnasse district.

Within this modern hall, set on the grounds of a former orange grove, Saguez & Partners designed the three fashion spaces: Sèves for adults, Madd for teens, and Lilme for children.