Intense by nature

How do you translate the power and authenticity of Chamonix-Mont-Blanc into a strong, unifying visual identity? Saguez & Partners redesigned the image of this legendary destination, bringing Chamonix and its four villages together under a single brand.

Uniting an exceptional region under a strong brand

The challenge was to unite Chamonix and its four villages – Les Houches, Vallorcine, Servoz and Argentière – while integrating iconic sites such as the Mer de Glace, Aiguille du Midi and Mont-Blanc. Drawing inspiration from the area’s spectacular history and geography, Saguez & Partners designed a visual identity to match this exceptional destination.